In4Art is a European innovation company. We guide curiosity through radical observations & artistic prototypes. We believe that art brings inspiration and innovation. Art mirrors our society and influences the world of business by shining a spotlight on overlooked perspectives or inventing new applications for technologies and materials.

Artists are free to experiment with unconventional technologies, materials and thoughts. By doing so, intended or unintended results are achieved. Some might have transformative potential, show a glimpse of progressive futures. Resulting in surprising and unexpected outcomes, which are essential for innovation processes.

We work with ‘radical observations’ and ‘artistic protoypes’ for which we developed an innovation method and serve as a converstation starter.  This results in questions and unimagined outcomes valuable for the business practice.


In4Art is a partner for strategic sessions and innovation processes. We stimulate radical observations and invest in the creation of artistic prototypes. This results in visualization and application scenarios relevant for various industries. Inspiration by giving talks that sneak peek into the future, investigating new concepts and supporting research endeavour.  We combine different disciplines and reflect on scenrios and implications. Our innovation projects include:

  • Radical Observations: this can be a lecture, key note, masterclass or training that triggers the intersection of art & technology & business. It gives inspiration and reflection on our fast changing society in need of alternative business models. Furthermore, these sessions give input for scenario planning, strategic roadmaps  and innovation directions. It can be in-house or part of a business conferences, symposia or festivals. It is tailor made.
  • Artistic Prototypes:  projects focussing on realizing artistic prototypes and application scenarios. Useful in valorization and innovation trajectories to lift a technology from TRL 3 up to TRL 6. Furthermore, we curate experiences with artistic prototypes during events to support entrepreneurial endeavours or to showcase the innovative power of artistic prototypes.
  • Network Club: access to our Open Collection and exclusive events. For example an evening during a curated exhibition on ‘Innovatism’ in our residential project-space in the city centre of Amsterdam for your clients. We combine a drink or dinner with inspirational stories, meet the artist and in depth discussions. To get an impression, read more about the Next Generation Internet exhibition.
  • Collaborative research and writing: we conduct research or give lectures at (applied) universities and schools on responsible innovation and creating a culture of experimentation.


To support this vision, In4Art pursues cross-discipline collaboration, conducts research and initiates inspirational encounters. We are a partner in valorisation challenges and can realize strategic foresights and input for your innovation funnel, focussing on the following categories:

This results in 12 focus area’s:

Working in these different disciplines, gives us insights that support  transitions as circular economy, smart mobility, sustainable energy, future of labour, next economy and next health.



Let’s meet and continue the conversation over a cup of coffee.
Contact Rodolfo Groenewoud van Vliet, Business Director In4Art.