In4Art has a unique concept in which the artworks from the Open Collection are continuously on exhibit. This makes it one of the fastest growing exhibition formats, ensuring that art in the collection is cherished. Every month new locations are added and with this a new network of patrons for contemporary art is built.
How do we do this? We offer a membership track in which we guide tomorrows leading art collectors and innovation seekers. Members become part of the In4Art platform, which can be compared to a club. As a member, they become an active patron for art. They are the guardians of work in the collection, ambassadors of the story and linking pins in the network to enable and enjoy art characterized by innovatism. By being a member, they literally open their place to art, embracing it into their lifes, having the works as a temporary companion. Making it possible that art is close to the people and that the creation of new art can be stimulated.
Why do we do this? We know it takes time to get acquainted and introduced into the art system, to discover the artworks you like and understand the stories behind it. The In4Art Open Collection gives members the pleasure of having a mini art collection, getting introduced to the art ecosystem in an easy and accessible way while developing one’s eye for art. Most of all, we believe art is made to be seen. It can only be valued if it starts a conversation with those that see it. And seeing it in your own environment, having it on display continuously, gives room for true inspiration and insight.
What makes it unique? The works in the collection are all selected on set criteria, all artists are known and carefully followed or guided by In4Art to empower their career development. Various works of the collection are shown in museums throughout Europe. Next to that, the membership fee is utilized to create a revolving fund from which we can commission new artworks and offer career development programs to the artists in the collection.
We have private and business club members. If you are interested, please read how to get involved.