Art Driven Innovation


In4Art developed an innovation approach based on influential studies from innovation researchers and new economic thinkers like Thomke, Raworth, Catmull, Chesbrough and Levinthal. Their work on Open Innovation has revealed the opportunities that lie in using experiments as a point of entry for innovation. Artists have proven to be able to experiment with new materials and technologies in ways that deconstruct existing structures and offer us visions for new structures. We specialise in the artistic experiment as starting point for innovation and work with artists, partners and clients to design, develop and deploy innovations based on the approach called Art Driven Innovation.