On the occasion of the Unseen City Programme, talented artist Vermibus will have his first spotlight show at the In4Art Project Space in Amsterdam. He will share his notion of advertising mental pollution while re-engineering photography.
For the past five years, Vermibus has been developing his practice of appropriation and revelation intensively. He is opposing the unrealistic beauty paradigm and provides an alternative outlook.
Exploring the issues of identity, consumerism and imposed beauty standards, Vermibus has been an active member of the public art scene since 2011. His background in street art and photography contributed to the definition of his adbusting practice, defined by a highly recognizable expression.
Vermibus’ creative process includes collecting and appropriation of public advertising posters which he intervenes upon, followed by reinstalling them to their original or approximate location in public. He hunts for fashion ads featuring beautiful, but fake models.
Born in 1987 in Palma de Mallorca, Vermibus currently lives and works in Berlin, Germany. His most notable ad busting series are “Unmasking Kate”, “Dissolving Europe”, and most recently, “Unveiling Beauty” with interventions conducted in New York, Paris, London, and Milan.
The show will be accompanied with an artist talk and a guided tour with the artist to guide curiosity on art that originated in the underground. From Keith Haring to Vermibus.
Two works of Vermibus are included in the In4Art Open Collection, because of his revolutionary approach and research towards reengineering. Furthermore, he builds upon a legacy of renewed relevance discussion on the theme of advertising and visual language surrounding us on a daily basis. In4Art supports the career development of the artist by organizing a special Spotlight event to match make and launch the artist in the Netherlands. The Spotlight is organized in close collaboration with OPEN WALLS Gallery, focused on Public Art and presentation of curated solo and group exhibitions throughout the year.
When: September 21th – September 24th, 2017
Time: daily from 13hr – 20hr and on Saturday September 23rd until 22 hr.
Where: Nieuwe Keizersgracht 54, Amsterdam
Limited parking is available in the immediate surroundings. The nearest guarded parking at Het Muziektheater, parking Waterlooplein in the Valkenburgerstraat 238.
With public transport In4Art project space can be reached by tram 7, 9, 10 or 14 or metro 51, 53 or 54, Waterlooplein or Weesperplein stop (5 min walk) (Next to Hermitage aan de Amstel)