Albert Einstein once said: “problems cannot be solved with the same mindset that created them”

In4Art was founded in 2015 by Rodolfo and Lija Groenewoud van Vliet with the mission to increase the impact of innovative art in society and economy.  We believe art is a powerful engine for responsible innovations. It acts as an accelerator for innovation, offers reflections on our fast-changing high-tech society and by translating that into art driven innovations it enables impact from economical, ethical, environmental, social and legal perspectives. Therefore, we create space for experiments on the intersection of art, science and technology and translate the outcomes into inspiration, strategic implications and responsible innovations.

We act as partners for the development of artistic prototypes into art driven innovations and share their trans-formative potential, while building a network of forward looking, 21st century thinkers and doers. To do so, we created the method – Art Driven Innovation, which guides us in our innovation projects, collection, experiments and research, focusing on breakthrough technologies in the domains of next generation internet, materials for a sustainable future and biotech.

The moment has come to harvest the potential of the arts in our society and economy. We need new mindsets to transform our current economy and new stories to realize responsible innovations which will have a positive impact and contribute to achieving to the Sustainable Development Goals.

In4Art has a European focus and network.