In4Art Story & Founders

 In4Art was founded in 2015 by Rodolfo and Lija Groenewoud van Vliet. They have a background in business development, innovation management and startup scouting. Gradually they found out that a lot of innovation and interesting questions come from the art world. This resulted in the Art-Driven Innovation method. In4Art brings together their vision on innovation, technology and art. They actively support, coach, co-create and empower talented artists and designers, while enlarging art admiration within a new network club.

Lija dedicates her time to scout talent, guide curiosity with new concepts and co-produces the experiment projects. She believes in the value of experimentation that drives innovation. Artists are ahead in this perspective. Therefore, she supports them through investment, storytelling and career development incubation. Furthermore, she is a lecturer in responsible innovation management at the RSM.

Previously, she advised knowledge institutes and companies with their strategic challenges to stay innovative and trained startups and organisations how to validate an idea in (rapidly) changing environments. She developed a training program for incubator YES!Delft and is active as startup trainer. She has written >50 articles on innovation, startups and technology trends. She speaks at various stages on why art is such an inspiration and how businesses could boost their innovation funnel with these insights.

Rodolfo is in the lead to establish partnerships, enrich the Art-Driven Innovation theory and supporting database and oversees the investment decisions on new experiment projects. He is our business developer and makes connections between research, business and art. Furthermore, he gives talks on the In4Art vision of ‘innovatism’ and how art is an important asset in  innovation processes.

Rodolfo has as background as a business developer and project manager. He initiated, developed and executed projects translating technological advancements into new market propositions within the building environment, water management and the (clean tech) energy sector. This resulted in experience with strategic insights applicable to disruptive new developments and insights in the applications for EU subsidies.



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