Did we launch our newest Art-Driven Innovation startup called B-hind!?
On a Friday night, more then 100 people gathered in front of the V2_ windows on the Eendrachtstraat in Rotterdam. Through the vitrine, one could see the presentation booth of B-hind and Dani Ploeger gave a one of a kind performance.
“B‒hind offers a unique Internet of Things (IoT) solution to fully integrate your sphincter muscle in everyday living. The revolutionary anal electrode-powered interface system replaces conventional hand and voice-based device interaction and enables advanced digital control rooted in the interiors of your body. Celebrating the abject and the grotesque, B‒hind facilitates simple, plug-and-play access to a holistic body experience in the age of networked society.”
With this, a next step is taken in the collaboration between Dani Ploeger, V2_, Lab for the Unstable Media and In4Art – where we focused on re-enacting the inspiring and valuable archive of V2_ by bringing a work to the present day context. Artist Dani Ploeger received the commission for his proposal of Appendix Machina, a re-enactment of the work by Stelarc. It resulted in a performance and ‘start-up’ launch – B-Hind; intimate innovation.
Régine Debatty wrote the quote and an accompanying article on the launch: ‘B-hind. Celebrating the internet of anal things‘. Read the full article on We Make Money Not Art.
S+T+ARTS is about thinking out of the box and building bridges between Science, Technology and Arts.
STARTS is an initiative of the European Commission to foster alliances of science, technology, and the arts, that effectively implement a European approach to technological innovation centered on human needs and values.
Science, Technology and Arts form a nexus with an extraordinarily high potential for creative and reflective innovation.And such innovation is considered to be precisely what is called for to master the social, ecological and economic challenges that Europe is facing.
With disruptive methods of exploration and an accurate critical eye on the use of technology, artists decisively raise awareness of the societal challenges and global concerns we are tackling. The artistic practices are seen as innovative processes and have a wide-reaching potential to contribute to the development of new economic, social and business models.