BETTER FACTORY Creativity Meets Industry: A Practical Guide to Transformative Partnerships

We are excited to present Creativity Meets Industry: A Practical Guide to Transformative Partnerships,” a resource designed to help tackle industrial challenges through art-driven collaborations. Tailored for manufacturing SMEs, artists, technology providers, and intermediaries, this guide highlights the power of creative partnerships.

It marks the culmination of Better Factory’s four-year journey, during which In4Art, as a key partner, has been instrumental in leading the art-driven experimentation and innovation process. We’ve supported APPS developers in making an impact on SMEs and guided artists from the initial matchmaking phase through to the final outcomes and future steps.

Built on the experiences and insights gathered from 48 SMEs, artists, and technology providers across Europe, the project fostered 16 collaborative experiments. These partnerships explored how integrating artistic creativity into industrial processes can spark innovation, resulting in new products and business models.

This guide serves as a practical tool for SMEs and artists looking to replicate the successful collaborations facilitated by Better Factory. It offers clear, step-by-step instructions on forming and managing partnerships, with a focus on solving industrial challenges in creative and innovative ways.

What’s inside “Creativity Meets Industry”

The guide provides structured advice on several key areas, including:

  • Framing industrial challenges:
    Instructions on how to identify and define challenges within the industry.

  • Matchmaking:
    Guidance on connecting with artistic partners who can contribute to solving these challenges.

  • Team formation:
    Strategies for building effective, interdisciplinary teams that include technical, artistic, and business mentors.

  • Iteration cycles:
    A methodology for art-driven experimentation that supports iterative development.

  • Business modelling and innovation:
    Tips for developing sustainable business models and exploring new market opportunities.

About Better Factory

The Better Factory project was funded by the European Union to help manufacturing SMEs become more competitive through innovation. By facilitating collaborations between SMEs, artists, and technology providers, Better Factory has developed new approaches to product development and industrial processes. The project tested 35 experiment results, producing 12 digital tools and an IoT platform. These outcomes demonstrate the potential of art-driven innovation in the industrial sector, and the guide aims to share these learnings with a broader audience.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement 951813.