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Urban Peels nominated for RSM ‘I Will Award’


We are delighted to share that our Art Driven Innovation Urban Peels, the continuation of the pilot project Spicy Case, is nominated for the ‘I WILL Award’ of the RSM Erasmus University.

The I WILL Award is a competition for the best idea, challenge, or project with a strategic plan that can be put into action brought forward by someone from the RSM community.

The first prize is €15,000 and this will be awarded to the entrant who, in opinion of the judges, demonstrates the potential to create the most impact in a society or community.

Urban  Peels has been selected as one of the six finalist out of over 70 applicants in January 2020. We will showcase our vision and will power during a spectacular event, in a boxing ring, that will take place at Erasmus Paviljoen on a yet to be defined date. Should we win, the price money will boost the development of Urban Peels, which is currently in the pilot phase.
Together with local partners, the social venture is testing various ways to up cycle the peel and the pulp into products for human consumption. Our goal is to aim for the top of the ladder by turning food waste into human food while preventing waste after consumption, thereby contributing to a healthy, circular economy.

If you want to support us, please register.

Both In4Art founders are alumni of this business school and until today maintain a warm relationship, through giving the course responsible innovation management.

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