In4Art developed an innovation approach based on influential studies from innovation researchers and new economic thinkers like Thomke, Raworth, Catmull, Chesbrough and Levinthal. Their work on Open Innovation has revealed the opportunities that lie in using experiments as a point of entry for innovation. Artists have proven to be able to experiment with new materials and technologies in ways that deconstruct existing structures and offer us visions for new structures. We specialise in the artistic experiment as starting point for innovation and work with artists, partners and clients to design, develop and deploy innovations based on the approach called Art Driven Innovation.
The Art Driven Innovation Method
The Art Driven Innovation (ADI) method focusses on three areas:
2) global and economic trends
3) artistic experiments
We believe and see evidence that the intersection of these areas show the opportunity for radical innovations.
The Art Driven Innovation (ADI) method is supported by a large database, enabling us to quickly match challenges and needs.
We can appreciate l’art pour l’art, for its aesthetic beauty or a thought-provoking concept. But we believe there is more. Even greater potential lies in sharing stories of the ways in which artistic experiments are at the forefront of change – particularly in areas that are likely to witness some of the biggest innovations of the twenty-first century: the intersection between biology and technology, next generation internet, and materials for a sustainable future.
Artistic experiments help us to deconstruct the status quo; they enable us to see beyond existing structures. At the same time, we need to challenge the status quo and construct feasible solutions for a sustainable future in which we translate these experiments into new structures that enable us to transition to a next economy – one which is inclusive and circular.
Artistic experimentation can also be an engine for innovation. By thinking differently, hacking and challenging current thought structures, new possibilities arise from which we can construct responsible innovations that redefine value as broader than growth, impact as broader than financial, and promote use of assets over ownership.
Within the word of art, we can realise new practices by applying mysterious new technologies, move such technologies in new directions, or give existing technologies a completely new function or meaning. Involving the insights from artistic experimentation in proposing solutions to the biggest problems of our time is a visually strong vehicle.
How In4Art adds value
Of course, progress in such areas is not straightforward. The nature of experimentation is such that this must be a learning exercise, complete with an element of trial and error. But that is not to say that these processes are not essential to the constructive changes that we as a society so desperately need: We need to create a space that allows artistic experimentation to happen, then evaluate its potential by cultivating the brokerage between art, business, and society. With In4Art, we cultivate this brokerage and translate the artistic experiment into business hypothesis, propositions and strategic implications.
We need innovation researchers to start including art in their analyses. We need policy makers to include art in their innovation agendas. We need innovation managers to include art in their open innovation funnels. Additionally, we need to invest and support experiments in art and technology. As In4Art we do this through our co-production projects.
“Today’s economy is degenerative by default. Tomorrow’s economy must be distributive and regenerative by design”
– Kate Raworth