Phygital Plant – Bastiaan de Nennie


Knowing that our resources and assets are limited, why aren’t we more willing to upcycle and extend the life span of objects? It’s this untapped potential of everyday items that Bastiaan de Nennie explores with his “phygital” creations. Beginning with anything from a tea pot to a steering wheel or a meat grinder, he seamlessly merges virtual and physical objects using digital and printing technologies that allow for reverse-engineered shapes, forms, and functions. By embracing temporality by design, he introduces idea-generation for the digital age, and proposes a new model of ownership – rejuvenating products and materials in the process.

Bastiaan de Nennie is a Dutch designer based in Rotterdam. He connects physical with digital and created his own 3D printing plant to realize these objects.