Knowing that our resources and assets are limited, why aren’t we more willing to upcycle and extend the life span of objects?
Inspired by the work Bastiaan de Nennie does with his Phygital Plant, together we embark on journey towards this untapped potential of everyday items.
By embracing temporality by design, we want to introduce idea-generation for the digital age, and propose a new model of ownership – rejuvenating products and materials in the process.
In the Phygital Plant– physical and digital collide. Beginning with anything from a tea pot to a steering wheel or a meat grinder, Bastiaan de Nennie seamlessly merges virtual and physical objects using digital and printing technologies that allow for reverse-engineered shapes, forms, and functions.